Shu-Ching Jean Chen, 06.28.07, 3:56 AM ET
HONG KONG -
Wendi Deng, the young Chinese wife of Rupert Murdoch, appears to have finally been elevated to an official post within News Corp.: chief of strategy for MySpace’s China operation.
News of the impending appointment was confirmed by unnamed sources separately in media in China and the U.S., as well as in Australia. The new title, plus a seat on the board of MySpace China, would bring her into the glare of the public eye for the first time after an important backstage role setting up the venture.
MySpace China, which aspires to duplicate the success of the pioneering U.S. social-networking Web site, debuted in April as a trial site. It is a locally incorporated company that News Corp. (nyse: NWS - news - people ) has only a minority stake in, alongside U.S. venture capital firm International Data Group and China Broadband Capital Partners, an investment company founded by Edward Tian, the former head of China Netcom.
An official role at MySpace China would provide the 39-year-old Deng with her first chance to prove her mettle in the succession battle with Murdoch's children for control of the sprawling family-run media empire. more...
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