In 1999, as the dot-com boom reached new heights, environmental journalist Joel Makower launched an online publication covering business and environmental interests: two areas he believed would become more connected.
Smart bet. The tech bubble burst, but Makower's publication, GreenBiz.com, boomed. Providing news and analysis, it's the flagship publication for Greener World Media, a for-profit company he created last year with associate Pete May. "As the greening of business expands, it is filtering into every aspect of business," from procurement to marketing to human resources, says Makower. continue...
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