iPhone 2.0

Steve Jobs is probably seething. The reviews of Apple's iPhone are in, and they're great. But Apple's chief is known to be almost as thin-skinned as he is secretive. This diva reads his press clips, and you can bet he's already stirring up his minions as he prepares for his next performance: iPhone 2.0.

The iPhone may go on sale this Friday, but the gadget maker has no doubt put months, maybe years, of toil into the product that could soon make the iPhone obsolete. And you can count on every flaw picked at in this week's reviews of the iPhone from The Wall Street Journal's Walt Mossberg or The New York Times' David Pogue to become a creeping nightmare for the iPhone team slaving away in a windowless arm of Apple (nasdaq: AAPL - news - people ) headquarters in Cupertino, Calif.

The buzz has already begun. The trade press is reporting that a next-generation iPhone could debut at MacWorld in January. In May, a patent surfaced showing a full-screen touchpad on the reverse side of what looks like an iPod Nano. Others report that the next iPhone could come in a cubic zirconia case. The rumors can't all be true, but using the latest reviews as a tip sheet, here's a roundup of what we can expect: continue...