Published: 02 July 2007
As hundreds of people queued up around the US to get their hands on Apple's new iPhone, dozens of entrepreneurs were at home on their computers hoping to cash in on the hype - by registering internet sites incorporating the iPhone name.
The number of registrations spiked as high as 300 a day, as names such as iPhoneJewelry.com and TheAppleMaciPhone.com were among the domains snapped up last month. But Apple, too, has belatedly swung into action to ensure it carves out the right amount of cyberspace to sell its new gadget, the first web-enabled phone with combined music player that has truly captured the public imagination. continue...
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