The pun, especially the bad pun, is so embedded in our national psyche that it is folly to deny it. Even if we make an accidental pun, we draw attention to it
Published: 11 June 2007
A BBC radio producer once told me a sad story. He had been asked at short notice, when he was already very busy, to put together half an hour of jollity to fill a gap in the coming Easter radio schedule. Even though under great pressure, he had managed to do so, but had signified his displeasure by giving the programme the worst possible name he could think of, namely "Easter Eggstra".
The executive producer had taken the rough tape of the programme away to listen to, and had rung the producer to say he liked it.
"And loved the title! Brilliant!" continue...
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