Published: 18 May 2007
WPP, the world's second-largest group of advertising agencies, is buying the internet advertising broker 24/7 Real Media for $649m (£328m) to beef up its presence in the fastest-growing segment of the advertising market.
The company turned to 24/7 after losing out to Google in the takeover battle for DoubleClick, its market-leading rival. Both companies are brokers of so-called "display advertising" - the banner adverts and video commercials that appear on websites - and provide a range of hi-tech tools that measure the effectiveness of online ad campaigns. continue...
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