Online marketing checklist for 2007 For the second year in a row, I was asked to blog the major insights at Ad:tech New York, the internet marketing conference, which took place on November 6-8. Ad:tech was packed and the speakers were exuberant.
Here's my take:
1. Is your digital marketing budget adequate? These days, digital marketing includes email, interactive ads, mobile marketing, websites,
social networks and more. Speakers noted that many marketers underbudget digital marketing because they don't understand it and are still wedded to “traditional media”. But the smarter ones are catching on. Online spending is up 30% vs. year ago. Television's role is being reevaluated and a lot of money is being redirected from TV to online. If you're not “in the online game,” you risk looking dated and out of touch. continue...
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