Friday, April 27, 2007

Smells like bad cologne

A cheap marketing ploy? Sure, but a fun one. On May 3 fans of NBC's My Name is Earl will be allowed to smell their way along with the popular sitcom. The catch: you've got to own a copy of next week's TV Guide, which will include scratch and sniff panels. Scents include new-car smell and obnoxious cologne; onscreen boxes tell you when to scratch. continue...

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