Published: 21 May 2007
American television broadcasters are struggling to persuade advertisers to pay up for commercial slots in the coming autumn season amid confusion over exactly how many viewers actually watch the adverts.
This year's "upfronts" - the glitzy annual event in New York where the main networks showcase their future schedules - was dominated by discussion of how digital video recorders (DVRs) and the internet are undermining the value of prime television ad slots.
But the event was also being used to highlight new ideas that broadcasters are using in order to persuade viewers not to skip during commercial breaks. continue...
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